Who? Don't worry, we'd never heard of him either until a week ago. But he did play a rent boy in Wilde.

Current buzz: The beautiful young British actor stood out in the 20 minutes of The Lord of the Rings footage screened at the Cannes Film Festival. Bloom, who has long blond hair in the film, plays feisty elf Legolas Greenleaf. He now sports a shorn head for his role in director Ridley Scott's new war flick Black Hawk Down, co-starring Josh Hartnett and Ewan McGregor. The first movie in the $270 million-budget The Lord of the Rings trilogy, Fellowship of the Ring, opens here in December.